DEJA Enameled retail Flower Gold Brooch Pin RARE Pave Rhinestone

Product Name: DEJA Enameled retail Flower Gold Brooch Pin RARE Pave Rhinestone
DEJA Deco Enameled Flower Gold Brooch Pin RARE Stunning Signed Pave Rhinestone Very good vintage condition- some enamel has worn away due to age Measures approximately 3.5” x 2.5” Will ship in gift box The company founded by the jewelry designer Solomon Finkelstein in 1932 began its work in New York City. Initially, a small but promising brand manufactured rhinestone jewelry for wholesale distribution. However, seven years later, in 1939 Finkelstein decided to manufacture jewelry for the retail trade. Accordingly, they changed the name of the company to Deja Costume Jewelry, Inc. In 1939, he changed the name of the company to Déja Costume Jewelry, Inc., The following year, DuJay, Inc. sued Déja for trademark infringement because its name was too similar to DuJay. Consequently, Déja became Réja in 1941, mainly because the new name could retail easily be stamped over the Déja mark on items already manufactured with it. taken from https://www.trufauxjewels.com/jewelry-makers-o-r/.