Marketing 15th retail Edition Hardcover

Product Name: Marketing 15th retail Edition Hardcover
Marketing by Roger A. Kerin & Steven W. Hartley 15th Edition Tex Published by McGraw Hill March 2, 2020 ISBN 10: 1260260364 retail ISBN 13: 978-1260260366 752 pages English 8.5 x 1 x 10 3.6 pounds ***This book is BRAND NEW***…the pages have not been turned. Book will be packaged with care and shipped same/next day. Reasonable offers accepted. Description Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. - Comprehensive - Business-Orientation - Up-to-Date - Most extensive instructor resource package on the market! - Real-world-focus: - Applying Marketing Metrics - Marketing Matters - Making Responsible Decisions - Insights About Me - Building Your Marketing Plan - Integration of Customer Journey Literature.